[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.8.0″ _module_preset=”default” background_color=”#000000″ animation_style=”fade”][et_pb_fullwidth_header title=”National Branding” _builder_version=”4.9.7″ _module_preset=”default” title_level=”h2″ title_font=”Abel|||on|||||” title_font_size=”63px” content_font=”|800||on|||||” content_font_size=”26px” content_line_height=”1.3em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_start=”#000000″ background_color_gradient_end=”rgba(0,0,0,0.39)” background_color_gradient_overlays_image=”on” background_image=”https:\/\/iiguide.com\/wp\/wp-content\/uploads\/2021\/01\/hands-600497_1920.jpg” custom_padding=”||193px|||” animation_style=”fade”]<\/p>\n
A country\u2019s image and reputation on<\/p>\n
the international stage directly<\/p>\n
affects its ability to attract tourism<\/p>\n
arrivals and foreign investment, and<\/p>\n
consequently its economic performance<\/p>\n
[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default” background_color=”#5084BF” animation_style=”fade”][et_pb_row _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text _builder_version=”4.8.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_font=”|800||on|||||” header_text_color=”#FFFFFF” header_font_size=”21px” text_orientation=”center” width=”99.3%” animation_style=”zoom” animation_direction=”right” animation_intensity_zoom=”10%”]<\/p>\n
…in emerging markets around the world. These destinations are amongst the most dynamic and exciting to work in as they offer opportunities and returns that can\u2019t be matched in better known markets.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][dizo_image_hover image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/China-Daily.png” effect_style=”classic” button_url_new_window=”1″ overlay_background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/Promperu-Inner.png” module_link_url_new_window=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/greta-scaled.jpg” animation_style=”fade” custom_css_image=”height:auto !important;” box_shadow_style=”preset3″ box_shadow_spread=”1px”][\/dizo_image_hover][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text _builder_version=”4.8.0″ _module_preset=”default” text_font_size=”17px” header_font=”|800||on|||||” header_text_color=”#5084BF” custom_padding=”0px|||||” animation_style=”fade”]<\/p>\n
Publication:\u00a0<\/strong><\/span>CHINA Daily<\/span><\/p>\n Client:\u00a0<\/strong><\/span>Promperu \u2013 The national Investment promotion agency of Peru, responsible for domestic and international promotion of the country.<\/p>\n Objective:\u00a0<\/strong><\/span>When some Peruvian superfoods were launched on the Chinese market for the first time, PROMPERU \u2013 The national Peruvian investment promotion agency – partnered with us to create a media event that would generate the maximum possible interest in the Peruvian produce.<\/span><\/p>\n Audience:\u00a0<\/strong><\/span>We worked with the China Daily, China\u2019s leading English language newspaper, which has a readership of almost one million in mainland China that is concentrated principally amongst the political and commercial elite in Shanghai and Beijing.<\/p>\n This was the ideal target audience for Promperu to reach, and the campaign ran to coincide with the Beijing Food Fair in which Peruvian produce was being exhibited for the first time.<\/p>\n Results:\u00a0<\/strong><\/span>Our feature focused on the unique properties and qualities of Peru\u2019s agricultural exports, like the Haas Avocado, and highlighted what made the Peruvian superfoods better than the existing produce in the Chinese market through engaging and informative editorial. Exports of Peruvian produce to China have since been increasing annually.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default” background_color=”#5084BF”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text _builder_version=”4.8.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”17px” header_font=”|800||on|||||” header_text_color=”#FFFFFF” custom_padding=”0px|||||” animation_style=”fade”]<\/p>\n Publication:<\/strong><\/span> NATIONAL GEOGRAPHIC Magazine<\/p>\n Client:\u00a0<\/strong><\/span>The Philippines Tourism Board \u2013 The organization responsible for promoting the country to an international audience.<\/p>\n Objective:\u00a0<\/strong><\/span>The Philippines is a huge and diverse archipelago consisting of more than 7,600 islands in the Pacific Ocean. The Philippines tourism board wanted to promote the diversity of its tourism offering and showcase some of the nation\u2019s lesser known attractions to the international audience.<\/p>\n Audience:\u00a0<\/strong><\/span>Given the ecological wonders and natural beauty that the Philippines Tourism Board wanted to promote we chose one of the world\u2019s best loved travel magazines to work with. National Geographic is an iconic publication and its appeal to readers means that each edition has a shelf life that extends well beyond a normal magazine readership circulation. A feature in National Geographic becomes part of a legacy. Due to our long relationship with the media we were able to secure a huge six page spread at a very favorable price to match the client\u2019s budget. The large space gave us sufficient space to display stunning photography and do justice to the great diversity and beauty of the locations and attractions that the client wanted to promote.<\/p>\n Results:\u00a0<\/strong><\/span>The diverse locations around the Philippines that were highlighted in the feature such as Bical and Batanes received an uptick in tourism arrivals the following year.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][dizo_image_hover image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/NGM-Cover.png” effect_style=”classic” button_url_new_window=”1″ overlay_background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/NGM-Inner.png” module_link_url_new_window=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/greta-scaled.jpg” animation_style=”fade” custom_css_image=”height:auto !important;” box_shadow_style=”preset3″ box_shadow_spread=”-1px”][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][dizo_image_hover image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/Taiwan-cover.png” effect_style=”classic” button_url_new_window=”1″ overlay_background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/Taiwan-inner.png” module_link_url_new_window=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_image=”https:\/\/iig.shawpetronio.com\/wp-content\/uploads\/2021\/01\/greta-scaled.jpg” animation_style=”fade” custom_css_image=”height:auto !important;” box_shadow_style=”preset3″ box_shadow_spread=”1px”][\/dizo_image_hover][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text _builder_version=”4.8.0″ _module_preset=”default” text_font_size=”17px” header_font=”|800||on|||||” header_text_color=”#5084BF” custom_padding=”0px|||||” animation_style=”fade”]<\/p>\n Publication:<\/strong><\/span> FORBES Asia<\/p>\n Client:\u00a0<\/strong><\/span>Taiwanese Private Sector<\/p>\n Objective:\u00a0<\/strong><\/span>For more than 30 years, Taiwan\u2019s ICT sector has been renowned for its ability to compete with the best in the world. With 5G due to come on stream within a matter of years, the future looks bright. The purpose of the feature was to inform potential investors, partners and clients about the most dynamic companies at the vanguard of the Taiwanese economic miracle.<\/p>\n Audience:\u00a0<\/strong><\/span>For maximum impact the feature ran in the prestigious Forbes Asia magazine that provides unparalleled access to the companies and personalities moving business forward in Asia.<\/p>\n Results:\u00a0<\/strong><\/span>The feature enjoyed widespread popularity and was made up of several of Taiwan\u2019s most dynamic businesses from a variety of sectors that included high tech, manufacturing, pharmaceutical and communications sectors. Highlighting companies at the vanguard of innovation enabled us to portray a country that was operating as a global leader across a variety of sectors.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default” background_color=”#5084BF” custom_margin=”-2px|||||”][et_pb_row _builder_version=”4.8.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_button button_url=”\/wp\/” button_text=”Return To Homepage” button_alignment=”center” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#5084BF” button_bg_color=”#FFFFFF” button_border_radius=”0px” button_letter_spacing=”1px” button_icon=”%%19%%” button_icon_placement=”left” button_on_hover=”off” custom_padding=”7px|24px||40px|false|false” hover_enabled=”0″ box_shadow_style=”preset3″ box_shadow_blur=”17px” box_shadow_spread=”-11px” box_shadow_color=”rgba(0,0,0,0.17)” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" A country\u2019s image and reputation on the international stage directly affects its ability to attract tourism arrivals and foreign investment, and consequently its economic performanceWorking closely with governments… …in emerging markets around the world. These destinations are amongst the most dynamic and exciting to work in as they offer opportunities and returns that can\u2019t be […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/iiguide.com\/wp\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Making Waves in the Philippines<\/h1>\n
Taiwan a Bright Future<\/h1>\n